Search Optimization

How to Use Schema Markup for Better SEO in 2023

SEO is an important part of any online business, and one way to improve your SEO is by implementing schema markup. Schema markup allows you to add structured data to your website that helps search engines better understand the content on your page.

By adding schema markup, you can make sure that your website appears more prominently in search engine results pages (SERPs). This article will explain what schema markup is and how you can use it to improve your SEO.

What is Schema Markup?

Schema markup is a type of structured data that helps search engines better understand the content on your page. It can be used to provide information about an event, product, or other types of information. When search engines crawl your website they are able to use this structured data to better understand and index your content.

By adding this markup to your code,  you can help make sure that your content is displayed correctly in search engine results pages and may even be eligible for certain “rich snippets”. Rich snippets are special features that can appear on SERPs such as star ratings, images, prices, and more.

For example,  if you have a recipe website, you can use structured data to mark each individual recipe with things like ingredients, cooking time, nutrition facts, and more. This way when someone searches for a certain type of recipe they may be shown your content in the SERP accompanied by rich snippets such as images or nutritional facts.

Why Is Schema Markup Crucial For SEO?

Schema markup can help search engines better understand the content of your website. By providing more detailed information about what is on a page, you are increasing the likelihood that people will find it when they are searching for relevant topics. Additionally, having an organized structure helps Google easily crawl and index your site’s content so it can be included in the SERP. Furthermore, schema markup can help attract more attention to your content in rich snippets, making it stand out among other results and increasing its CTR (click-through rate). Ultimately, this improved visibility can lead to increased traffic and higher rankings for relevant keywords.

In summary, implementing schema markup is an essential part of SEO that can help increase your website’s visibility and rankings. It helps improve the structure and organization of your content, making it easier for search engines to crawl and index your pages. Additionally, schema markup can lead to more attention from users in the form of rich snippets and increased CTR. When done properly, implementing schema markup is an effective strategy to help your website stand out in the SERPs.

Related: How to Boost your PDFs Search Engine Rankings

How to use schema markup?

In order to use schema markup for your website,  the first step is to decide what type of information you want to markup. This could include products, events, reviews, people, and more. After deciding this, the next step is to create a vocabulary that corresponds with the content on your website. This should be done in a specific format such as HTML or JSON-LD (JavaScript Object Notation for Linked Data).

Once you have created the schema markup, it should be added to your website’s HTML code. This can be done manually or by using a plugin such as SchemaNinja or Yoast SEO. It is important to ensure that all of the information in the schema markup is accurate and up-to-date.

Once the schema markup is added, it should be tested and monitored regularly to make sure it is working correctly. There are tools such as Google’s Structured Data Testing Tool which will help you check if any errors or inconsistencies exist in your code. Once everything looks correct, the content will appear in SERPs (search engine result pages) as rich results.

By implementing schema markup, you can make sure that your content stands out from the competition and drives more traffic to your website. This will help you get better visibility in search engines, which will ultimately lead to more customers for your business.

Let's go step-by-step through how you can implement a schema markup by using Structured Data Markup Helper:

Step 1:  Identify the specific type of structured data

First, you need to decide which type of structured data is most relevant for your website. This can include things like recipes, products, events, reviews, articles, and much more. Once you have decided on the type of data that you want to create a schema markup for, select it from the options available in Structured Data Markup Helper.

Step 2: Create the code snippet

Once you have selected the type of data, you will be taken to a page where you can start creating your code snippet. Here, you need to provide information about the data that is being marked up. All this information should be provided in HTML format, so make sure that it is formatted properly.

Step 3: Generate the code snippet

Once you have completed filling in the information, click on the “Generate HTML” button. This will generate a complete markup schema that you can paste into your site's code. Make sure to include all of the necessary attributes and values so that search engines like Google can understand what kind of content is being highlighted in the markup.

Step 4: Test and implement the schema markup

Once you have generated the markup code, you should test it out on your website. Use an appropriate testing tool to make sure that the schema is valid and functioning properly. After it has been tested, implement it into your web pages and monitor how search engine algorithms react to it. This will help you determine whether or not using markup was beneficial for your website in terms of SEO.

Step 5: Keep Your Markup Up-To-Date

Like everything else related to SEO, schema markup must be kept up-to-date. As search engine algorithms evolve, the type of content and page layout that works the best for them may also change over time. Make sure you are regularly checking your schemas and updating them according to any changes in the algorithm. So that your website is optimized for maximum visibility.

Related: What is Technical SEO? Importance of Technical SEO


SEO is an ever-evolving field and an important part of any successful website. Schema markup is a great tool to aid in your SEO efforts. But you need to know how to use it correctly and keep it up-to-date. By following the five steps outlined above, you can make sure that your schemas are helping to improve your website’s visibility. And you are taking advantage of every opportunity to rank better in search engine results.

Additionally, if you need help getting started, you can hire an SEO agency in Kolkata to help you with your SEO strategy, develop and implement a schema markup, and create an algorithm that optimizes your website for maximum visibility.

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