SEO agencies aren’t interchangeable. Some are really good; others, not so much. Some will be a great fit, others won’t. So when you’re looking to hire an SEO agency to help with your company’s SEO campaigns, you have to know what to look for.
The best way to find a good SEO agency is still word-of-mouth. You need to be clear on your goals for your SEO campaign so you can find a firm that will help you meet them. Make sure to investigate the metrics associated with a firm’s previous campaigns, and take the time to interview prospective firms and find an organization that’s a good fit.
It’s tempting to just turn to Google to find the best SEO agencies in your area. But you can’t always judge the quality of an SEO firm based on “best of” lists you find online. While information in Google and Facebook reviews can be useful, companies that focus on ranking high in search returns or on “best of” lists are companies that need new clients. The best SEO agencies are getting plenty of business from referrals, so go ahead and ask around among your professional contacts to see who others in your industry are using.
Of course, in order to find a firm that can help you meet your goals for an SEO campaign, you have to know what those goals are. Do you want to increase organic search traffic? What about conversions? Are you planning to use your internal resources to do some of the work, or do you want a full-service SEO agency?
It’s understandable that you may need to work together with an agency to clarify some of your goals. You may not know everything it’s possible to achieve without the insight provided by SEO professionals. However, you should at least know in a broad sense what you want to achieve. Perhaps you want to sell more of a certain product, increase ad revenue, or improve your website’s bounce rate. Be as clear as possible regarding what you want from your SEO campaign before you start researching agencies.
You shouldn’t hire an SEO agency without seeing proof that they’ve successfully helped other companies meet their SEO goals. Ask any SEO agency you’re considering for copies of case studies to help you determine how well they’ve handled SEO campaigns in the past. Ask for and check references and credentials.
Read any thought leadership pieces the agency has published. Ask for a list of their current clients so you can get an idea of whether the agency is more generalist or if they’re more specialist, and whether they’re currently helping any companies like yours.
There are lots of key performance indicators or KPIs that you can use to measure the success of an SEO campaign. It can be too easy to focus on the wrong ones. A good SEO agency will understand which KPIs are most useful to your business, and they’ll know how to make that data make sense to you.
Some important KPIs that you might want to focus on include conversion rates, bounce rates, keyword rankings, and page load times. Make sure you choose an SEO services agency in Phoenix that can help you sort through all the noise and make sense of the data you’ll obtain over the course of your SEO campaign.
You’re going to be working very closely with the firm you choose, especially if you plan to do some of your SEO work in-house. It’s important that you find a firm that’s a good fit.
Part of that process involves interviewing prospective SEO agencies to learn more about how they approach SEO campaigns and how you will work together. You’re going to need to devote some internal resources to the relationship, even if you’re getting full SEO services from your agency. You will still need enough dedicated staff to manage the relationship, providing feedback, approvals, and oversight. Before you interview any SEO companies, put together a solid list of interview questions about methods, company culture, how you’ll work together, and so on.
Choosing the right SEO agency for your firm can be a big challenge, especially because there are so many fly-by-night agencies out there. Spend the extra time to really look into a firm and get a feel for how well you’re going to work together and how well they’ll help you accomplish your goals. It’s worth it.
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