So you created your blog and put out some good content out there. But you are not getting as many blog readers as you expected. You are probably doing something wrong it’s alright.
Trust me you are not the only one, everyone was there once. Keep reading this article is going to be very helpful to you.
Creating a blog and ranking your keyword and on-page SEO can make your blog appear in SERPs. But it doesn’t help to retain visitors.
So you may ask How can I retain visitors? The answer is simple Turn your visitors into blog readers
Blog readers are the ones that helps you in having a sustainable traffic. You dont want visitors to come to your blog once and never come back. It is not so easy as it sounds but it’s not hard as well.
How to get Blog Readers?
well, you already know that resources are quite the same, but what makes the difference?
I have some point which can help you out with this.
- You have to be updated, catch the topic before them.
- Your content should be beneficial, and the audience needs information and nothing else.
- You can take help from the top blogs and website of your category.
- Try to be the best in what you post and be engaging.
- Don’t make your post very short, make it altleast 1000+ words.
1. Publish more often
Its all about content, the more, the better. The more post you have in your blog the more time users will spend on your blog. Make it a schedule to publish a new post in an interval of a few days. You can also use a blog planner to keep it in check.
Experiment with different types of post such as list based, research based, review post etc. You should also create content specially for your subscriber upon their request.
If you don’t have anything new to post then you might as well update your old post that need to be recreated.
2. Highlight popular post
Keep your most popular post stand out from others by placing them on sidebars or footer sections. You can also feature them on the landing page if you have one.
Other important thing would be to create an anchor link from from all other posts. Or at least you can use syntax highlighters in the posts from same category.
Sidebar and area after post are the best places to add your popular post. Most themes have this features enabled. If not you can definitely use free plugin like WordPress popular post.
You can customize this plugin as your theme template and add cools features like views, sections and comments.
3. Make them subscribe
An email list is a must if you want to engage with your audience. Never forget to include an opt-in email form in every page. After each post, make sure to add an email subscription or newsletter opt-in.
Using a plugin can make it hassle free by using its shortcode and placing them wherever you want. The other huge benefit of email list are affiliate marketing.
It is also good to add a freebie to leverage email sign-ups. An email list is the only thing which keeps bringing steady traffic to your blog.
4. Organized content
Create a theme or content structure that way it is easy for you create content on the go. By organized content I mean the content should be in such a fashion that it is suitable for your audience. A good practice would be to make a content planner.
You should plan out you content for a month at least before publishing any. And the other thing would be to write an SEO friendly keywords. All your content should have this:
- Target Keywords
- LSI keywords
- Inbound and Outbound links
- Heading, Sub – Headings, Bullet Points, Highlighted text area etc
- Table of contents(For easy navigation)
5. Target your Audience
Before you publish any post, bear in mind who is your target audience. Take time to find out the right audience you want to speak to with content.
In other words, you should target your audience first and then publish content. It should not be the other way around. Ask yourself these questions first:
- Who are your readers?
- What type of content do they like?
- Why they should read your blog posts?
Once you have all these answers. Then you are ready to set an objective and start creating content. Make sure the content curated according to your audience.
6. Make it visual
Adding a visual appeal to the content works all the time. But it doesnt mean content without images wont work. Images, gifs, infographics etc takes the content to a whole new level.
As niel patel mentioned it in his blog post. All the search engines love contents with lots of images.
Images helps to retain users and make them keep scrolling. And on the other hand it also increases your chance in search visibility. By adding your targeted keywords in the alternative text section.
And did I mention about the brand awareness. So its a win win.
7. Call to Action
And the last one would be call to action(CTA). This plays a big role in conversions. CTA are arguably alone enough to retain users and increase lead and sales.
You should definately consider using CTA in your blogs. It not you’re missing out lots of engagement with users.
In other words CTA works as a marketing funnel. CTAs can be used all over the blog but my favourite spot is at the bottom of the post.
This are my tips for getting more blog readers and retaining them. Go ahead and these a try. If I missed it somehting on this article then do tell me in the comments.