If you want to gain organic traffic then search engine positioning is very important. Search ranking positions are getting competitive day by day. You have to really stand out in the top ten listings in order to be on the top. SEO today plays the same role as in the very past. But there are few things that keep changing.
What is search engine positioning?
Search rankings or web positioning are just the places where any website is positioned in search engines. Just doing good SEO can land you on the first page but you will still have very little traffic. Only the websites ranking for the top 3 spot gets most of the traffic. And if are not on the first page yet then clearly you have more work to do.
Why SEO is important for Search ranking positions?
SEO allows you to create a consistency with which organic visits come and grow. Organic traffic will definitely increase if you are consistent in terms of the frequency of good-quality posts on your website.
I have selected some of the best and top methods which can help you with SEO. This is very helpful for beginners and pro can also use it if they are missing something in their blogs or website. Following are the tools that describe well how SEO works for you:
How to improve search engine positioning:-
Structure your website layout in such a way that your visitors would find it easy to navigate. Do not make it confusing by adding too much on a single page.
Always keep in mind to design user-friendly layouts. Whether it is drop-down menus, images, maps, or links just make it look clean. Also do not have broken links on your web pages. Make sure not to add many widgets and plugins. That makes your website take too long to respond.
You have heard this a million times, but it’s true. Your website needs to be responsive for web, mobile, and tablets. Or you can just have different versions for all these devices. That way you will save your visitors time and data.
Especially for mobile because more users are using mobile for surfing the Internet. This will also result in you in higher search positioning. Responsive websites are not just an option its a requirement.
Also Read:- Search Engine Submission Site List 2021 For SEO
3. Optimized Media
Depending upon the type of your website. You should consider optimizing your media. Compressing your images so that it does not take forever to load. And do not use PNG use JPG or any other lite format.
If your use tons of images or video on your blog then use any CDN services. For videos and other stuff like that, your can host them anywhere else and embed them on your pages. And use your keywords on them in the file name, alt tag, description, etc.
As you keep on blogging your PR will increase day by day. And search engines will find you easily. In the beginning, you should post every day.
Tags are very important for every post in your blog. Choose the right tags for all your pages. Because they make your post visible to search engines effectively. Make sure to add all your focused keywords and secondary keywords to your blog or website pages.
You can use any tag generation tools online. Check all the popular blogs you will find all their popular post with good tags in them.
Check your page’s loading speed and try to keep it under 2.5 seconds. You can use GTmetrix or Pingdom speed test tool for this. All major search engines give priority to high-speed pages to serve better to their users.
Google has created the core web vitals and made this mandatory for pages to be faster. The core web vitals are primarily consisting three metrics which are LCP(Largest contentful paint), FID(First Input Delay), CLS(Cummulative Layout Shift). Make sure to optimize your website according to these metrics.
6. Unique and fresh content.
Make your content as unique as possible. Never copy posts from any blogs or website always write your own. Make sure you are writing a good post with quality photos and videos. Remember to check for plagiarism before hitting publishing. Don’t rush have patience it takes time to write a good post.
Audit your web pages from time to time to see how they perform. You should improve the low-performing pages. If they are too old it will better it’s better to remove them. Stay updated and focus on trends and what’s new in your niche to be relevant.
When it comes to link building I suggest that you should think of quality and not quantity. Because every single good link can do much for you than a lot of spammy poor links. And they might even hurt your website positioning.
If you want to create high-quality backlinks then write guest posts. And publishing on blogs related to your niche builds your website authority. Also, check for spam scores and find poor backlinks and disavow them right away.
Use social media to promote your blog or website. Creating social profiles also shows you are a serious business. And search engines see it as a positive signal. It can also bring some traffic to your pages.
You can also start paid campaigns if you need to. Just create social profiles on the most popular ones such as Facebook, Youtube, Instagram Twitter, Tumblr, etc. It can actually help you in traffic and PR.
Choose the right keywords for your articles. If your blog is new then make sure to go for fewer competing keywords. Also, select the long-phrase keywords that are easy to rank for. Don’t overuse keywords in your articles. Keep it natural do not stuff them.
Make a list of primary and secondary keywords before writing anything. And use those keywords naturally when you are writing. You must remember keywords are not enough to rank your higher. It’s all about how rich your content is.
Make sure your competitors or someone is not hurting your ranking. See that no one is doing negative SEO attacks on your website or blog. It is a type of black-hat search engine marketing strategy. If you find something suspicious then take action and resolve them.
Tools to use for higher search engine positions:-
MOZ gives a clear picture of erroneous keywords that proved to be useful and to avoid highly critical words. The Fresh Web Explorer is one such feature that this tool equips you with, and it surely proves to be a great asset.
It’s a combination of several remarkable features to optimize your website to get easily crawled by the search engine crawlers and thus get high rankings in search results.
It gives a great idea of how your competition is performing as per the keywords used. Moz works on similar keywords and patterns with the same set of audiences. Also tells you what keywords might work and what won’t.
It is an exceptionally useful tool for checking the keywords that gear your website for maximum SEO advantage.
It is one of the best SEO tools. You can pay attention to Domain authorities, Top keywords, etc. It also shows all backlinks to your website and much more.
The keyword tool will help you filter the keyword suggestions and find the most relevant and profitable keywords effectively.
Google’s Webmaster Tools (Search Console)
Google Webmaster Tool is a product of Google, is very helpful in crawling and indexing a website. And it gives you proper insights into your website’s performance.
You can easily find out the keywords leading traffic to your website and also the ones which aren’t useful. So you can remove the errors and improve them accordingly. It literally gives you a basic idea of your website appearance on the search engine positioning.